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Logo design has existed since prehistoric times derived from the word logotype. Starting with the role of the logo as a symbol of faith groups that are developed based on the achievement of the desire for social communication and recognition of the "truth."Whatever type of organization, both business organizations and social organizations need something easy to recognize identity. Logo is a symbol of the plate characters in a visual form that has meaning in the company's conception form of expression, products, services, organizations, institutions and agencies that are derived from a certain philosophy. For example, a basic shape such as a circle, is used to define the nature of the universe like eternity.
Logo at the form of simple signs at an early civilization is an effort to communicate, without using verbal communication, alternatively using a picture, drawing or image. As with the beginning of verbal communication, aims to describe something with words or with hand gestures will change the meaning or be misunderstood, but is not the case with picture or images.
There are many different types of software available for graphic design work which can also be used for a logo design. Let's start by discussing the two types of digital imaging:

• The first type is a bitmap image system that you are probably most familiar with. This system of storing digital images is very simple. It is a "pixilated" version of the image. Basically it is a visual image divided by thousands of different colored dots and each dot has its own color and coordinate. It is a very memory consuming system, and of course the more dots you have stored in your image, the bigger and more detailed it will become.

• The second type of digital imaging is a vector based system. This system uses "shapes" to store an image. Imagine a red square and its four points. The field between these points is filled with red; instead of memorizing every pixel in the square it only memorizes 4 pixels (points of the shape) and assigns red to a field in between those coordinates. It is much more efficient in regards to memory. There are big differences between these two systems. There are some things you can do in one but can't do in the other. The key difference between these types of graphics is not in aesthetics but in application.

The "bitmap" (pixilated) system is used primarily to capture and store digital photographs. As soon as you start dealing with hundreds of different shades and colors, it becomes impossible to convert all those blends and gradients into different shapes and store them as a vector file. One thing to remember is the bigger the size of your image, the more dots it will have to save, and the larger file will become.

What if you want to create and save your logo design? You will need it on almost everything: your business cards, stationary, billboard and t-shirts. That's when vector graphics becomes handy. You may have noticed that when you are working with any "bitmap" image it is very hard to enlarge it or even minimize it without disturbing the quality of the image. This is because the system has to compromise the size of the pixels when you rescale the image. Vector based images do not have the same problem. You can resize the image up or down without any disturbance in quality! For your logo design project, it is essential to have a vector-based image created.

•Common file types for a bitmap image are: bmp, tiff, gif, jpeg, psd.

•Common file types for a vector image are: ai, cdr, eps.

Bitmap images are commonly used because practically every home computer has programs to open and view them. To view a vector based image you need to have special software. Some file types such as ai, cdr can be opened in Corel Draw, Adobe Illustrator or other vector based programs that are not commonly used by the home user. Some vector formats are becoming more popular on the Internet because of their file size and ease of use. One such example is Macromedia Flash. Vector graphics are also the basis of any 3D program, and it is quickly catching on in some of the mainstream markets.

There are many different types of software available for graphic design work which can also be used for a logo design. Let's start by discussing the two types of digital imaging:

At our designers mostly use Adobe Illustrator to sketch and create logo designs. It is very simple to use. Changing fonts and colors has never been easier. Illustrator is also a vector-based program, but there are some restrictions when using this technology. Very complex shades cannot be reproduced by vector graphics. There are some techniques to achieve the desired results, however not too many print shops will be able to open and print it out. For complex shades and colors, the solution may be to use bitmap technology instead. Since logo designs are intended to be sharp and eye-catching without too many small details and shades, vector technology suits our needs the best.

There are at least 4 companies that have released logo designer software that have become widely recognized in the logo and graphic design world.

  • Adobe- Photoshop, InDesign CS5, Illustrator
  • Summitsoft- Logo Design Studio Pro
  • HP- LogoMaker (free)
  • Laughingbird- The Logo Creator


Adobe is a software and hardware company.  Their programs are largely used by designers and graphic artists.  Their many different programs offer a wide variety of features.  InDesign CS5 is the newest version, and is widely used among graphic designers.  InDesign CS5 is faster and easier than previous versions and has better object placement and manipulation. Adobe has produced the largest selection of logo designer software out there right now.  It is a great software choice, with excellent support and is very user friendly.  Tutorials are very easy to access and it is a great option for logo designers.  The only con to using this software is that is one of the more expensive options, ranging from $699-$1899, depending on which software package you choose.


Logo Design Studio Pro is Summitsoft’s Logo designer software.  This is very inexpensive software with many great features.  It includes more than 2000 industry templates, as well as over 6000 logo objects to work with.  The software is easy to use, and has a free download trial for prospective users.  This is a great opportunity to use the software and see what you think, before making your purchase.  The download version is not the pro version, so there are many features that may not be available through the free version.  To purchase this software, the cost is usually about $39.99.

HP LogoMaker

This is a very economical solution to logo design.  LogoMaker, by HP, is a free to use software that allows you to use their images and create a logo of your own.  This software is easy to use, and takes you through the process, step by step.  After creating your logo, you pay only $49 to take and use the logo that you have designed.  The pros to using a service such as this would definitely be the low cost and low risk.  If you do not like the end result, you have not invested anything and therefore, you have not lost.  If you do like the logo that you have created, you pay a very minimal amount and it is yours.  You have access to over 10,000 images that you may use while creating your logo.  This is a great option if you need a small number of logos or if you are just designing logos for yourself.  Freelance graphic designers or studios should use software that can be purchased where they may design and use unlimited logos.

The Logo Creator

The Logo Creator is an affordable option for logo designer software.  The logo creator has a user-friendly interface and is available through instant download.  The logo creator is very intuitive to use and has many educational resources, such as tutorials, available on the Laughing bird website.  The software runs approximately $29.99, and has many features for the price.  Photoshop or other such image editing software would be a nice complement to The Logo Creator
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